Senior Producer | Translation - Brooklyn, NY | 12/2023 - Current

Oversee multiple high-impact campaigns, ensuring seamless execution from concept to delivery, while managing budgets, timelines, and cross-functional collaboration across various brand activations. Two key examples include:

• Produced Ray-Ban Meta's $1.8M surprise-and-delight event, overseeing a 4-month timeline to deliver an immersive experience with smart glasses activations and a concert featuring Busta Rhymes, Offset, and Coi Leray. Managed production partners and approvals, delivering video assets within 24 hours. The event attracted over 500 guests, generating significant user content and amplifying brand engagement.

• Led production for DSW's Spring 2024 social and digital film campaign, managing a $1MM budget and 3-month timeline. Created a project schedule, coordinated external vendors, and led cross-functional teams to deliver 12 deliverables. Developed a custom mnemonic through multiple revision rounds, ensuring brand uniqueness.

Senior Producer | VCCP NY - New York, NY | 01/2022 - 12/2023

• Lead producer for White Claw's product launches, including Surf, Refresher, Vodka, and Vodka Soda. Managed a range of assets, from TV and digital commercials to a 3D OOH display across from Penn Station. Developed press and influencer kits, and led creative initiatives such as a Nail Inc. collaboration resulting in 598M+ impressions and more than 9,000 shares in a few hours.

• Produced Tate's campaign with a $700K budget for a two-day shoot in Mexico City. Secured cost-effective resources and managed client and creative expectations to stay on schedule and within budget, ensuring high-quality results with over 13M views on Youtube.

• Executed diverse projects showcasing adaptability: Managed creatives and a web development company to launch a White Claw website allowing fans to exchange NFTs for vouchers. Created custom Mike's Hard Lemonade action figures for a promotional campaign. Managed VCCP's office relocation, overseeing custom furniture production and contractor coordination.

Coordinator, Associate Producer, Producer | BBDO - New York, NY | 09/2016 - 12/2021

• Produced brand-focused projects for Bacardi, SAP, Snickers, Sandy Hook Promise, Visa, and American Red Cross.

• Oversaw animation production processes, including keyframe development, storyboarding, and final sequences, to ensure high-quality and cohesive outputs.

• Produced internal client presentations, including sizzle reels and animatics for test spots.

• Oversaw SAG and AFTRA talent contracts, ensuring timely payments.

CLIENTS